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Cheenu Agarwal

Cheenu Agarwal works as a correspondent at afaqs!, where she explores the dynamic worlds of advertising, marketing, and emerging brand trends. With a keen eye for industry insights and a passion for storytelling, she brings fresh perspectives to the ever-evolving landscape of consumer engagement and brand strategies.

5StarMarketing
Counterculture is constant: Ogilvy’s Sridharan on how 5 Star reinvents V-Day campaigns every year
By Cheenu Agarwal
Feb 13, 2026 05:30 IST 5 Min read
APGsAdvertising
US pistachios find a thriving market in India’s growing middle class
By Cheenu Agarwal
Feb 11, 2026 05:10 IST 4 Min read
SilkAdvertising
Why Cadbury Dairy Milk Silk wants you to ditch AI for Valentine’s Day
By Cheenu Agarwal
Feb 06, 2026 05:30 IST 5 Min read
JiostarTAdvertising
No India–Pak T20 WC clash? Advertisers, broadcasters brace for ripple effects
By Cheenu Agarwal
Feb 03, 2026 05:20 IST 4 Min read
GodrejGMarketing
Luxury buyers value wellness, community over size: Godrej Properties
By Cheenu Agarwal
Feb 02, 2026 05:20 IST 3 Min read
InstahelpFirst Person
How Insta Help fits into India’s growing convenience culture
By Cheenu Agarwal
Jan 29, 2026 05:20 IST 3 Min read
DiageoMarketing
At Lollapalooza, Diageo brings four brands together to reach young Indians
By Cheenu Agarwal
Jan 23, 2026 05:30 IST 5 Min read
NewmecollectionMarketing
How NEWME is making MTV Splitsvilla fashion instantly shoppable on JioHotstar
By Cheenu Agarwal
Jan 22, 2026 05:30 IST 4 Min read
BirlaOpusMarketing
Birla Opus sees early signs of digital buying in Indian paints market
By Cheenu Agarwal
Jan 21, 2026 05:10 IST 5 Min read
QuickcommMarketing
As 10-minute deliveries end, what lies ahead for 'quick' commerce in India?
By Cheenu Agarwal & Kausar Madhyia
Jan 15, 2026 05:30 IST 6 Min read
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