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Kausar Madhyia

Kausar Madhyia is a principal correspondent at afaqs!, where she covers media news and brand campaigns. She enjoys researching how the industry is changing and telling stories that help make sense of it all. Outside of the newsroom, she enjoys spending her mornings reading, going on quiet picnics, filling up pages in her art journal, and chasing little pockets of beauty while travelling around India.

First look at the limited-edition Coca-Cola x Star Wars packaging launching soon.Advertising
Coca-Cola bottles turn into iconic Star Wars lightsabers in a new ad
By Kausar Madhyia
Jul 01, 2025 05:10 IST 3 Min read
New York City mayoral candidate Zohran Mamdani engages voters, demonstrating how pop culture is shaping modern political campaigns.Digital
How Bollywood made it to US ballot boxes with the Zohran Mamdani campaign
By Kausar Madhyia
Jun 30, 2025 05:10 IST 2 Min read
Climate activists protest simultaneously at WPP's London headquarters and Publicis Groupe's NYC office, demanding an end to their fossil fuel advertising contracts.Advertising
Ad giants slammed! Activists declare WPP and Publicis "Climate Criminals" in anti-fossil fuel protests!
By Kausar Madhyia
Jun 28, 2025 15:12 IST 3 Min read
The Wedding Filmer's Vishal Punjabi on "Kabira," celebrity weddings, and challenging norms with 'Soul Has No Gender'.Brands
Vishal Punjabi's The Wedding Filmer champions queer wedding film after Ambani extravaganza
By Kausar Madhyia
Jun 27, 2025 05:30 IST 4 Min read
Britannia Good Day's 'Flavours of Equality' Pride Month ad alongside Parle's acceptance, showcasing India's leading biscuit brands uniting for LGBTQ+ inclusivity and brand allyship.Advertising
Parle accepts Britannia's Pride Month invite to co-create 'Flavours of Equality' pack
By Kausar Madhyia
Jun 25, 2025 16:49 IST 2 Min read
Shubha Pai, Head of Brand Solutions at Google, presenting insights on YouTube's Connected TV (CTV) dominance and the future of commerce at the afaqs! Marketers' Excellence Conference 2025 in India.Marketing
YouTube makes the future shoppable: Shubha Pai on CTV commerce
By Kausar Madhyia
Jun 25, 2025 05:20 IST 4 Min read
The full-page Times of India advertisement by Britannia Good Day, initiating the 'Flavours of Equality' Pride Month campaign and inviting rival Parle Monaco to collaborate on a special biscuit pack.Advertising
Britannia Good Day invites Parle Monaco to co-create a Pride pack via TOI ad
By Kausar Madhyia
Jun 23, 2025 15:31 IST 2 Min read
MixCollage-20-Jun-2025-04-16-PM-151Industry News
India’s $2 bn fan market heats up with smart tech and premium appeal
By Kausar Madhyia
Jun 23, 2025 05:30 IST 6 Min read
MixCollage-19-Jun-2025-06-25-PM-8422Advertising
Jeep launches 360-degree ad blitz for 'Jurassic World Rebirth'
By Kausar Madhyia
Jun 20, 2025 05:00 IST 3 Min read
The BMW ‘Heart of Joy’ OctowaltzAdvertising
BMW’s Octowaltz reimagines luxury car ads beyond the fast lane
By Kausar Madhyia
Jun 18, 2025 05:00 IST 2 Min read
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