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Shreyas Kulkarni

Shreyas Kulkarni is an assistant editor at afaqs!, where he leads coverage of the advertising, marketing, and media industries. He is fascinated by how brands connect with consumers in an evolving media landscape.

Ratan Naval TataAdvertising
Ratan and adland: Execs recount encounters with Tata on brands
By Shreyas Kulkarni & Yash Bhatia
Oct 11, 2024 05:30 IST 6 Min read
ACKO World Heart campaignAdvertising
Tailors become soothsayers for ACKO's heart health ad
By Shreyas Kulkarni
Oct 08, 2024 05:30 IST 4 Min read
Pookie Baba and ZeptoInfluencer Marketing
Did Pookie Baba really push Zepto via Emo Bois of India?
By Shreyas Kulkarni & Ruchika Jha
Oct 07, 2024 05:30 IST 4 Min read
Haldiram's and Uncle RogerInfluencer Marketing
Haldiram’s Delhi has a fan in Uncle Roger
By Shreyas Kulkarni
Oct 07, 2024 05:10 IST 2 Min read
anti-tobacco commercialsAdvertising
Govt mulls non-skippable anti-tobacco ads on OTT; will they even work?
By Shreyas Kulkarni
Sep 30, 2024 05:30 IST 3 Min read
Asian Paints revives iconic adAdvertising
In a time of 10-second ads, Asian Paints revives a 48-second classic
By Shreyas Kulkarni
Sep 26, 2024 11:58 IST 3 Min read
ASICS adAdvertising
ASICS rails against workplace mental stress in PSA
By Shreyas Kulkarni
Sep 26, 2024 05:20 IST 3 Min read
Early From TalentedAdvertising
Talented's 'Early' is an organised boost to the fractional CMO practice
By Shreyas Kulkarni
Sep 25, 2024 09:39 IST 3 Min read
WeWork’s new ads: a re-pitch or something more?Advertising
WeWork’s new ads: a re-pitch or something more?
By Shreyas Kulkarni
Sep 19, 2024 05:30 IST 5 Min read
Senior teams, value-based pricing, and stress on fundamentals: Manja co-founders tell their storyAdvertising
Senior teams, value-based pricing, and stress on fundamentals: Manja co-founders tell their story
By Shreyas Kulkarni
Sep 17, 2024 05:20 IST 4 Min read
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