"Digital or TVC, a set's raw material costs are the same": Gajraj Rao on ad film-making
"Marketers' 'ownership' of ad films is higher today": Amit Sharma, director, 'Badhaai Ho'
"We went from concept to execution and launch in just 6 months" - Suparna Singh on NDTV Hop
YouTube Originals launching soon; "...we are nowhere near content fatigue," says Satya Raghavan
"We want more people to aspire to brand Volkswagen" - Bishwajeet Samal