Shweta Mulki

Does IKEA's first ad for India meet expectations?

Are Kareena and Saif the right fit for Airbnb?

"Digital or TVC, a set's raw material costs are the same": Gajraj Rao on ad film-making

"Marketers' 'ownership' of ad films is higher today": Amit Sharma, director, 'Badhaai Ho'

"We went from concept to execution and launch in just 6 months" - Suparna Singh on NDTV Hop

Pocket Aces: Winning big from outside the system

“Digital shouldn’t be treated as a shiny new object that’s just about participation,” Anand Chakravarthy

"When new generations enter the brand, how will nostalgia create trusteeship?": asks Uma Talreja, CMO, Shoppers Stop

YouTube Originals launching soon; "...we are nowhere near content fatigue," says Satya Raghavan

"We want more people to aspire to brand Volkswagen" - Bishwajeet Samal