The Kissan case study: From heritage food brand to modern family favourite

The brand has particularly strong emotional connect among urban families.

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afaqs! Research Team
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Kissan

Kissan is a rare example of a heritage Indian food brand that has stayed relevant by blending trust, taste, and thoughtful evolution. From army rations to children's tiffins to digitally engaged modern parents, it has shaped the story of Indian home-grown food brands with integrity, innovation, and heart.

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Kissan Kissan India
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