The agency intends to augment its services with Artificial Intelligence and foray into AI-first products to deliver increased ROI, efficiency and predictability for their clients’ digital initiatives.
DDB Mudra Group, an integrated marketing communications agency, has partnered with Hotify, a Bengaluru-based enterprise Artificial Intelligence (AI) solution provider, to enhance marketing efficacy for the businesses they manage while simultaneously increasing resource optimisation.
By taking on the AI-first focus, the agency intends to augment its services with AI and foray into AI-first products to deliver increased ROI, efficiency and predictability for their clients’ digital initiatives.
Speaking about the association, Deepak Nair, chief growth officer, DDB Mudra Group, says, “As the digital ecosystem continues to evolve, it is imperative that we look towards creating more meaningful solutions for our clients in all facets of their business. This partnership with Hotify AI, with their incredible wealth of knowledge, expertise, and robust platform, is a bold step in creating value for our clients across the Group.”
According to the company statement, the DDB Mudra Group and Hotify, as partners, intend to use available Big Data information, and shape it into actionable solutions that address consumer needs, with the aid of AI. The agency looks to leverage Hotify’s AI expertise and platform to create AI-enabled digital solutions for its clients as well as its internal processes for enhanced delivery.
Commenting on the partnership, Ankur Dinesh Garg, chief executive officer, Hotify AI Group, says, “We are on a mission of enterprise AI adoption and our partnership with the DDB Mudra Group is a great milestone for us. Hotify has an eco-system driven strategy, where we work as AI enablers to our partners, who in turn bring significant domain expertise and existing clients relationships with large enterprises. Our partnership with the DDB Mudra combines our AI capability with the agency’s domain expertise- to deliver AI-led success in consumer marketing segment and increase ROI, efficiency and predictability for the DDB Mudra Group’s clients”.
DDB Mudra Group’s AI-augmented products and service offerings will enable them and their clients in following ways:
Precision Consumer Targeting
Real-time tracking and attributing customers across all digital assets will allow for sharper and more dynamic consumer segmentation. These dynamic consumer segments and behavior analytics let users target their clients, at the right time and through the right communications channel.
Real Time Prescriptive Marketing Insights
Hotify’s cloud intelligence platform will enable the Group to track millions of real-time events happening across various sources and by tying that with pre-existing knowledge of consumer behaviour, they will generate real-time insights about future consumer actions and needs that can be filled.
AI-Augmented process automation
Smart process automation, augmented with Deep Learning, will let the group deliver consistent, high performance and rapid service to the clients along with prescriptive insights for managing and growing their business KPIs.
Deep content analytics powered by some of the latest deep learning algorithms will enable the Group to deliver more cognitively aligned content to their consumers.
Both, the DDB Mudra Group and Hotify believe that AI can be used to deliver different things for different businesses. The teams are confident that Hotify’s advanced technologies will help the businesses know their consumers better and faster, and deliver experiences that are otherwise not possible.