artificial intelligence

Beyond the algorithm: Why the future of PR is still human

As Coca-Cola & McD go AI, Porsche hits the brakes with a hand-drawn ad

Just two words on a TOI front page, no context: inside Puch AI’s curiosity-first strategy

Google & YouTube eye the growing $260 mn Indian micro-drama pie

Awareness-to-conversion funnel is no longer linear: AnyMind’s Aditya Aima

Who made this? Public backlash hits McDonald’s AI-powered Christmas ad

How predictive AI anticipates consumer sentiment in festive campaigns

Five years of reels: How Instagram’s algorithm became India’s tastemaker

How AI and UGC are rewriting the rules of performance marketing

Why marketers must factor large language models into their playbook