artificial intelligence

Who made this? Public backlash hits McDonald’s AI-powered Christmas ad

How predictive AI anticipates consumer sentiment in festive campaigns

Five years of reels: How Instagram’s algorithm became India’s tastemaker

How AI and UGC are rewriting the rules of performance marketing

Why marketers must factor large language models into their playbook

Advertise now, pay later: Flipkart Ads eyes broader seller participation with credit-based platform

AI can do it all, but human creativity still matters: MICA CEO

A new AI tool is in town, and it can help brands assess consumer emotions

AI is the shortcut that doesn’t cut corners in modern marketing

AI-driven content creation: Opportunities and challenges