Sign up for afaqs! Newsletters
Haldiram’s, DBS Bank India, Star Health, and more brands find spotlight in Rajkummar Rao's 'Srikanth’
Brands including Apple, Nokia, Kinetic, Jeep and Tata, are also featured in the film.
Rajkummar Rao starrer Bollywood biographical movie Srikanth released in theatres on May 10, 2024. This Hindi-language film tells the inspiring story of Srikanth Bolla, a visually impaired industrialist and founder of Bollant Industries, a company known for producing eco-friendly products and providing employment opportunities to unskilled and differently-abled individuals.
The film, co-starring Jyothika, Alaya F and Sharad Kelkar, has officially crossed the 30 crore mark at the box office. While Hyderabad-based Bollant Industries, founded by Srikanth himself, is the most prominent and talked-about brand featured in the film, several other brands from different industries also make notable appearances.
Haldiram’s Nagpur
The sweets company sponsors Srikanth’s travel and studies abroad in the USA. Its billboards are prominently displayed throughout the movie, and Srikanth is seen distributing Haldiram’s snack hampers during a celebration.
DBS Bank India
DBS Bank India serves as the exclusive banking partner for Srikanth, with strategic in-film branding, co-branded videos, and social media contests. In the film, DBS hosts an event to honour Bollant Industries, awarding Srikanth a special category recognition.
Star Health
A large billboard of the insurance company is visible in a scene where the lead character sits at the airport.
Apple
The actors use older iPhone models in various scenes, reflecting the film's setting in the 2010s.
Nokia
The film also features Nokia qwerty keypad phones, which were popular during that era.
Jeep
In a scene set in the United States, Alaya’s character takes Srikanth on a long drive in a Jeep Cherokee.
Kinetic
In several scenes, Srikanth’s teacher rides a white Kinetic scooter.
Tata
The Indian conglomerate receives verbal mention and appreciation in the movie, as Ratan Tata invested in Bollant Industries.
NueGo
GreenCell Mobility's NueGo, an electric intercity bus brand, partners with Srikanth to offer a special discount to travellers. Customers can avail a 10% discount on all routes by using the code 'SRIKANTH' when booking through the NueGo app and website. This offer is valid until May 30, 2024.