afaqs! Challenger Brands 2024
Insights from challenger brands: novel tactics to disrupt competitive scene
Can Birla Opus grab a big chunk of the Asian Paints-dominated market?
Trust before scale: How challenger brands are winning market share
How omnichannel marketing is integrating online and offline spaces
WOW Skin Science CEO on why the likes of Zomato and The Whole Truth tick
Personalisation is the key to customer retention beyond the first sale