ai

Netcore bets on ‘agentic’ AI to make marketing autonomous. Here's how

Paytm launches a new AI-powered travel booking app called ‘Paytm Checkin’

Coca-Cola’s AI-made ‘Holidays Are Coming’ ad stirs controversy—again

The Zero-Click conversion: Using GEO to drive direct leads (not just traffic)

WPP unveils new edition of its AI marketing platform WPP Open

Why DC — the oldest comic book publisher — will ‘never’ use Gen AI

Audience no longer passive spectators of live sports; they’re part of storytelling: Siddharth Sharma

Spotify partners with ChatGPT for smarter music recommendations

How predictive AI anticipates consumer sentiment in festive campaigns

Meta expands AI tools to help brands boost ad performance