Customer Experience

At 25, ICICI Lombard bets on prevention over payouts

Moltbook and the myth of the singular customer

Brand purpose: Success lies in value delivery, not virtue signalling

Reimagining brand strategy in the age of AI and cloud

Measured AI adoption is key to banking innovation: Federal Bank CMO

Zomato revises notification strategy to avoid prompting unhealthy eating

The discovery gap in online retail & how smart marketing can solve it

For Gen Z, convenience is a very important benefit: Kavita Jagtiani

Interio By Godrej: Redesigning furniture as a canvas for modern Indian self-expression

The challenge is to differentiate the fad from the trend: Deepa Krishnan