Customer Experience

Measured AI adoption is key to banking innovation: Federal Bank CMO

Zomato revises notification strategy to avoid prompting unhealthy eating

The discovery gap in online retail & how smart marketing can solve it

For Gen Z, convenience is a very important benefit: Kavita Jagtiani

Interio By Godrej: Redesigning furniture as a canvas for modern Indian self-expression

The challenge is to differentiate the fad from the trend: Deepa Krishnan

Moving beyond NPS: A comprehensive approach to measuring CX

Privacy pays: Why data protection is the new customer currency

55% global B2B marketers to up spend on AI bots in 2025: Forrester

How is omnichannel revolutionising customer experience?