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Gen Z

ATLYS MAIN IMAGEMarketing
International travel from India no longer just a metro story: Atlys
By Anushka Jha
Aug 12, 2025 05:20 IST 4 Min read
Snapchat-billboard-1Digital
Snap wants you to prioritise attention over impressions. Here’s why
By Ubaid Zargar
Aug 11, 2025 05:31 IST 5 Min read
OriflameGuest Article
How brands can win the hearts of Gen Z: Strategies for genuine connection
By Abhishek Chakraborty
Aug 11, 2025 05:01 IST 5 Min read
Vinit Kapahi_AvivaGuest Article
Life insurance for Gen Z: A lifestyle choice, not a safety net
By Vinit Kapahi
Jul 23, 2025 05:01 IST 4 Min read
bacardi main imageMarketing
From boozy benders to mindful mixes: Bacardi’s India playbook for new gen sippers
By Anushka Jha
Jul 09, 2025 05:31 IST 4 Min read
myntra fwdAdvertising
Myntra takes a wild ride, pleading with Gen Z to ditch sketchy websites
By Nisha Qureshi
May 21, 2025 05:10 IST 2 Min read
snapchat_NehaGuest Article
How Gen-Z is fuelling the rise of a new era of consumerism
By Neha Jolly Sawhney
Mar 24, 2025 04:51 IST 4 Min read
BCG_SnapMarketing
Gen Z's spending expected to reach $1.8 trillion by 2035: Snap+BCG report
By afaqs! news bureau
Oct 16, 2024 17:42 IST 3 Min read
The Gen Z wave of celebs is particularly different from its predecessors; here’s howAdvertising
The Gen Z wave of celebs is particularly different from its predecessors; here’s how
By Ubaid Zargar
Jun 27, 2024 05:10 IST 4 Min read
Decoding Rusk Media's five-year evolution: Short-form content and Gen Z focusMedia
Decoding Rusk Media's five-year evolution: Short-form content and Gen Z focus
By Nisha Qureshi
Feb 26, 2024 05:20 IST 4 Min read
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