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Gen Z

Indu Ice CreamMedia
How Indu Ice Cream is turning desserts into a medium for brand storytelling
By Benita Chacko
Dec 23, 2025 05:30 IST 5 Min read
Vishal HansgGuest Article
Is purpose replacing perfection in luxury and premium branding?
By Vishal Gupta
Dec 23, 2025 05:00 IST 4 Min read
Sandeep mainGuest Article
How brand building is starting to look like venture investing
By Sandeep Nair
Dec 22, 2025 04:50 IST 4 Min read
SnapchatAdvertising
Snapchat rolls out ‘Say It In A Snap’ as its first brand campaign in India
By afaqs! news bureau
Nov 27, 2025 15:41 IST 1 Min read
IMG_7711Marketing Initiative
Under25 is redefining Gen Z marketing with the power of its youth media network
By afaqs! partner content
Nov 19, 2025 09:30 IST 4 Min read
Anupam Bansal LibertyGuest Article
Reinventing legacy: how heritage brands can stay relevant for Gen Z
By Anupam Bansal
Nov 19, 2025 05:10 IST 3 Min read
Kavita_afaqscoverSreekant Khandekar Interview
For Gen Z, convenience is a very important benefit: Kavita Jagtiani
By Sreekant Khandekar
Nov 13, 2025 05:30 IST 8 Min read
MyntraAdvertising
Myntra FWD’s Glitchez drops bold campaign celebrating Gen Z culture
By afaqs! news bureau
Nov 11, 2025 15:33 IST 1 Min read
brocode main imageMarketing
BroCode’s beer-like wine is finding favour with India’s Gen Z
By Anushka Jha
Nov 07, 2025 05:30 IST 4 Min read
nescafeMarketing
From cafés to quick commerce: Nescafé serves cold coffee to Gen Z
By Anushka Jha
Nov 04, 2025 05:30 IST 4 Min read
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