marketing strategy

From confusion to clarity: How HDFC Sky is teaching Gen Z to invest smarter

Creator-led, AI-first: Motorola’s festive strategy aims for market momentum

From cancellations to collaborations: The curious case of Samay Raina

Beyond price wars: Capturing Gen Z’s attention to win the festive battle

Can audacious ice cream startup Hocco hit Rs 500 crore in sales this year?

The festive boom in Tier-2 and 3 cities: Bharat's new growth engine

Team Conrad or Team Jeremiah? The fandom split hits India

Millennials today, Gen Z tomorrow: How Magicbricks is courting the next homebuyers

Why Pidilite can’t stop creating new categories and great brands

Seven ways Canva broke the startup mould