marketing strategy

Middle East conflict may put Rs 200–250 crore of IPL ad spends at risk

BKT enters the B2C tyre race: Can it challenge MRF, Apollo and CEAT?

CEAT’s T20 World Cup campaign with Zoya Akhtar champions control over chaos

Alia Bhatt on building trust beyond celebrity glow with Ed-a-Mamma

This is uncomfortable for pharma marketers. But future is reality

Advertising isn’t weak. It’s obedient. And now it’s proud of it

Surreal creatures and a print manifesto lead ACKO’s push against mixed life plans

Moltbook and the myth of the singular customer

Legacy, blends, and a digital pivot: Decoding Society Tea's marketing playbook

Brand purpose: Success lies in value delivery, not virtue signalling