marketing strategy

Moltbook and the myth of the singular customer

Legacy, blends, and a digital pivot: Decoding Society Tea's marketing playbook

Brand purpose: Success lies in value delivery, not virtue signalling

'Is your brand selling, or are you selling the brand?' Plum’s Shankar Prasad

Inside Crompton’s reset: Marketing first, products next in a crowded durables market

How Daftar Creative Room broke perfume ad clichés in Bellavita’s new ad with Raghav Juyal

Macron’s shades and Ronaldo’s Coke moment: The power of brand signals

Why CMOs still matter in the age of viral content and AI

Running, sweat, and lipstick: Inside SUGAR’s unscripted marathon test

Goa seeks God, Mumbai seeks sleep: Pepperfry decodes home decor trends