marketing strategy

Federal Bank refreshes logo to appeal to younger, mobile-first customers beyond its Southern roots

From 90 to 4,500 branches: Generali Central’s regional expansion explained

Brand refresh rush: Why digital-first brands redesign every few years

The rise of accessible luxury: Inside Helios Luxe’s India expansion with Auguste Reymond

Mumbai Marathon helped build brand presence before India launch: ASICS marketing director

How Indu Ice Cream is turning desserts into a medium for brand storytelling

Instamart store sans delivery partners? Swiggy’s silent offline trial

How brand building is starting to look like venture investing

The high cost of empowerment: How brands sell feminism back to women

How falling TV ad volumes are creating a new growth moment for marketers