marketing strategy

Why CMOs still matter in the age of viral content and AI

Running, sweat, and lipstick: Inside SUGAR’s unscripted marathon test

Goa seeks God, Mumbai seeks sleep: Pepperfry decodes home decor trends

When authenticity becomes the strongest ingredient in marketing

LinkedIn’s top 5 B2B advertising big ideas in 2026

Tanishq bets on everyday diamonds with Ananya Panday as its new face

Inside Hopscotch’s strategy to scale a fashion-led kidswear brand online

Federal Bank refreshes logo to appeal to younger, mobile-first customers beyond its Southern roots

From 90 to 4,500 branches: Generali Central’s regional expansion explained

Brand refresh rush: Why digital-first brands redesign every few years