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marketing strategy

ATLYS MAIN IMAGE Marketing
International travel from India no longer just a metro story: Atlys
By Anushka Jha
Aug 12, 2025 05:20 IST 4 Min read
Snapchat-billboard-1 Digital
Snap wants you to prioritise attention over impressions. Here’s why
By Ubaid Zargar
Aug 11, 2025 05:31 IST 5 Min read
Oriflame Guest Article
How brands can win the hearts of Gen Z: Strategies for genuine connection
By Abhishek Chakraborty
Aug 11, 2025 05:01 IST 5 Min read
concert story image Advertising
From music to marketing: The rise of concerts as the new stage for brand integrations
By Anushka Jha
Aug 04, 2025 05:30 IST 4 Min read
Anila_mug Marketing
A market researcher must also pay attention to what has been left unsaid: HUL's Anila Vinayak
By Sreekant Khandekar
Aug 04, 2025 05:20 IST 6 Min read
Akash_Zoff Guest Article
Inside India’s kitchens: What the masala market reveals about consumers
By Akash Agarwalla
Aug 01, 2025 05:01 IST 4 Min read
Affluent Indian senior couple Guest Article
The 60+ advantage: Why marketers can’t afford to ignore them
By Meenakshi Menon
Jul 30, 2025 05:00 IST 5 Min read
mayur_cover_image Sreekant Khandekar Interview
What does it take to grow a mega brand like Swiggy?
By Sreekant Khandekar
Jul 29, 2025 10:16 IST
mayur_cover_image Marketing
What does it take to grow a mega brand like Swiggy?
By Sreekant Khandekar
Jul 29, 2025 05:30 IST 8 Min read
starbucks main image Marketing
Custom cups and desi flavours: How Starbucks is brewing a Gen Z strategy
By Anushka Jha
Jul 29, 2025 05:21 IST 4 Min read
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