Standard Chartered appoints Lakshmi Goyal as Regional Head, Brand & Marketing, South Asia

She joins Standard Chartered from HSBC India, where she was the head of marketing.

Standard Chartered Bank has appointed Lakshmi Goyal as regional head, brand and marketing, South Asia. In her new role, Goyal will oversee all brand and marketing initiatives for the bank and take overall responsibility for developing an integrated brand strategy across the South Asia region.

She will also spearhead a significant drive towards optimising Standard Chartered's brand recognition across digital and mobile channels, enabling the bank to better cater to customers who are increasingly living online. She will play a key role in supporting the global team to help deepen understanding of 'Here for Good' - the core brand promise of Standard Chartered.

She will report to Sanjeeb Chaudhuri, group head of brand and chief marketing officer at Standard Chartered Bank.

Chaudhuri says, "Lakshmi has a stellar track record and experience in understanding and handling a wide gamut of brand management and marketing initiatives. Lakshmi will help drive a consistent Standard Chartered brand experience across our key South Asia franchise, anchored on the 'Here for Good' promise."

Goyal joins Standard Chartered from HSBC India, where she was the head of marketing. She brings with her over two decades of work experience. Prior to joining HSBC India in 2005, she worked with Ogilvy & Mather for over 12 years. She holds a postgraduate degree in marketing from Indian Institute of Management, Bangalore.