Eros Now partners with Vodafone India

The distribution deal will enable Vodafone subscribers to access Eros Now content on Vodafone Play.

Eros Now, the OTT (over-the-top) Bollywood entertainment platform owned by Eros International Plc, the NYSE-listed Indian entertainment company, has announced a distribution partnership with telecom service provider Vodafone India. The deal will integrate Eros Now content with Vodafone Play.

Vodafone Play provides its subscribers streaming content under categories like live TV shows, movies or music. It has a curated library of thousands of movies and videos from a host of partners. With this partnership, users of Vodafone Play will gain access to Eros Now's Bollywood content offering thousands of new and classic Bollywood movies, that include titles like Housefull 3, Dishoom, Happy Bhaag Jayegi, Bajirao Mastani and Bajrangi Bhaijaan.

Eros Now also offers a selection of audio and song videos, television content and Eros Now originals in the form of drama series with contemporary themes. The app content can be accessed across 2G, 3G, 4G and Wi-Fi services.

Speaking on the collaboration, Rishika Lulla Singh, CEO, Eros Digital says, "An important part of our digital strategy is to be platform-agnostic and we are delighted to partner with Vodafone, a leading player in its space. Joining forces with Vodafone, a prominent telecom service provider, offers us an opportunity to further strengthen our customer reach."

Kumar Ahuja, President - business development, Eros International added, "Eros Now has already garnered over 55 million registered users and 1.32 million paid users worldwide and we believe our integration with the Vodafone Play platform will further give momentum to our customer acquisition strategy".