Media buying used to be straightforward. Print, radio, television. Reach, frequency, budget. Today, it is anything but.

The consumer has changed. The platforms have changed. And media planners must now answer tougher questions with tighter deadlines, fragmented data, and shrinking attention spans.

That is the backdrop for the afaqs! MediaQuest Summit 2025, happening on 24 July at Fairfield by Marriott, Mumbai.

Presented by MiQ, and supported by an esteemed cohort of co-partners including Huella Services, TV9 Network | News9Live, SocioClout, Business Standard Insight Out, and CTV Scale, the day-long summit will feature keynotes, fireside chats, panel discussions, and case studies exploring themes such as AI-driven planning, performance versus brand marketing, OTT and Connected TV, influencer strategy, and the future of traditional media.

What’s on the agenda?

The summit doesn’t waste time. It begins with a keynote titled “The Godrej Playbook”, led by Harshdeep Chhabra, head of global media at Godrej Consumer Products.

Next, a conversation with Anila Vinayak, GM, CMI- Foods, Hindustan Unilever asks a fundamental question: how do brands turn consumer data into desire?

And then it gets tactical.

A panel of CEOs and media leaders from Lodestar UM, Dentsu South Asia, Madison Media Sigma, and GOZOOP Group will discuss how performance has come to dominate planning.

Influencers will be on the agenda. So will sports, OTT, and Connected TV. Each session is anchored by one question: what is the smartest way to spend your next media rupee?

For more details, click here.

Who will be in the room?

Expect a gathering of professionals who shape the country’s media and marketing agenda. From CMOs and media heads at large consumer brands to growth marketers at high-velocity startups, the summit brings together decision-makers responsible for where and how advertising budgets are deployed.

You’ll also find brand custodians, strategy leads, digital performance marketers, and agency planners. These are the professionals who operate at the intersection of insight, innovation, and investment. Whether you're optimising for performance, building long-term brand equity, or navigating the shift from traditional to digital platforms, this is where your peers and your competitors will be.

If you influence, approve, or execute media strategy, this is the room you need to be in.

Event Overview

From intense keynote addresses to fireside chats, structured panel sessions to real-world case studies, the Summit is designed to deliver both breadth and depth. Expect sessions featuring:

• The transformation of media buying: digital versus traditional
  

• How AI and analytics are recalibrating planning
  

• Balancing brand building with performance marketing
  

• Elevating ROI across print, TV, OTT and CTV channels
  

• Influencer and native advertising’s rising influence
  

• Leveraging sports marketing for deeper fan engagement
  

The moderators include familiar names from afaqs!, Business Standard, and across India’s media corridors.

For more details, click here.

What makes this event timely?

There’s a quiet shift happening. Traditional media is not dead. Digital media is not done evolving. And ROI is no longer just about clicks. It is about credibility, consistency, and clarity.

The summit’s themes reflect this shift:

• Traditional versus digital: Which still delivers value?
  

• Performance versus brand building: Can both co-exist?
  

• AI and automation: Hype or help?
  

• Video, sports, influencers: What actually moves the needle?

Why it matters

Brands can no longer afford to throw money at platforms and hope for results. Media planning in 2025 is part science, part instinct, and mostly adaptation.

This summit is not just a checklist of topics. It is a reality check for India’s marketing minds.

The media map is being redrawn. If you want to understand where it is headed, and who is drawing it, you need to be in that room.

Register now. Listen in. Ask questions. Take notes.