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Do websites really need to invest in brand building?

Six steps to laying the foundation for content and business

"We want to push the boundaries of good journalism": Siddharth Varadarajan, Founding Editor, The Wire

"Our goal is to be the best platform for publishers..."

"We earned revenue of Rs. 30 crore last year; not a single rupee was from brands..."

"Indians just love to read news": Kedar Gavane, comScore

What makes Rocket Post so special?

"The biggest challenge is monetisation": Gautam Sinha, CEO, Times Internet

"And that's how ScoopWhoop was born..."

"Millennials are willing to pay for news": Rohin Dharmakumar, The Ken