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A client, a media buyer and a digital geek on the 'online-only' ad...
"You don't always need to spend money; organic content has a lot of power": Facebook's Saurabh Doshi
Digital ad spend to touch Rs 185 billion by 2020: EY-vdonxt Report
"We have an internal 'no brand integration' policy for our toddler content" - Chu Chu TV's Vinoth Chandar