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"Celebrate progress, not perfection"
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The best part of my job is
Understanding the psychology behind customer behavior - the triggers, barriers & nuances of each category I have worked in - to optimise the campaign for better performance.
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My leadership mantra
Celebrate progress, not perfection.
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My career-defining moment
Leading the launch of Ola Electric to become India’s biggest 2W launch in terms of volume & mindshare. We had a very frugal & innovative approach to launching the EV & the returns were disproportionately higher than the investment.
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Streaming/Reading now
Reading 'Mindset' & 'A History of Indian Advertising' simultaneously - mix of heavy & light read. Streaming 'Empire Podcast' on the history of India.
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Planning my next holiday to
I am on my way to the airport as I type this on my phone. I am going on a week’s break at Spiti Circuit.
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A recent ad campaign I liked
I liked Flipkart’s campaign for BBD wherein they created a world where anyone can be a star & organically linked Flipkart to it. Great storytelling, highly engaging & good usage of celebrities.