/afaqs/media/agency_attachments/2025/10/06/2025-10-06t100254942z-2024-10-10t065829449z-afaqs_640x480-1-2025-10-06-15-32-58.png)
Follow Us/afaqs/media/media_files/2025/10/10/13y55yah-2025-10-10-03-28-33.jpg)
“Don’t be the boss of people, be the boss of ideas"
/afaqs/media/media_files/2025/10/10/2647646u4vst-2025-10-10-03-28-33.jpg)
The best part of my job is…
Solving problems through ideas. Every brief is a puzzle and every brand has a chance to narrate a story, which can move people. Beyond just selling the products. That constant reinvention keeps me alive, curious, and grateful.
/afaqs/media/media_files/2025/10/10/36rus644qhy-2025-10-10-03-28-33.jpg)
My leadership mantra…
Don’t be the boss of people, be the boss of ideas. I believe in leading with empathy, giving freedom, and adding just enough push to get magic out of chaos. A leader’s job is not to shine alone, but to make others glow brighter.
/afaqs/media/media_files/2025/10/10/446jnn-2025-10-10-03-28-33.jpg)
In an alternative timeline I would have been
Probably an artist, sketching away with pencils and colors. Or maybe a storyteller shaping films. Anything that allowed me to observe life, capture its quirks, and narrate them in ways that connect with people.
/afaqs/media/media_files/2025/10/10/53haha-2025-10-10-03-28-33.jpg)
Streaming/Reading now
I’ve never been a voracious reader, I prefer watching AVs that bring subjects alive visually. Thrillers are usually my go-to, but right now I’m hooked on ‘Live to 100’ on Netflix.
/afaqs/media/media_files/2025/10/10/6ah5ja35-2025-10-10-03-28-33.jpg)
My top 3 productivity hacks
1. Begin the day with chai—it’s my ritual to awaken senses and start with clarity. 2. Prioritise with intent: calendarise tasks so the day doesn’t run you. 3. Step away from the screen—call family or a friend. A human pause is the best energy refill
/afaqs/media/media_files/2025/10/10/736u3hvftae-2025-10-10-03-28-33.jpg)
A recent ad campaign I liked
The Whole Truth’s ‘Kuk Kuk Kuk’ campaign. It took a forgotten quirky tune and repurposed it into a sharp narrative on hidden truths in protein. Brilliantly humorous yet insightful—it proved that hard facts can land harder when told playfully.
