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"Build with clarity, move with agility, and stay grounded in reality"
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The best part of my job is…
The best part of my job is the freedom to constantly create and innovate, whether it’s building a new product or shaping a compelling campaign. Every day brings a fresh challenge, and that creative momentum keeps the work exciting, meaningful, and deeply motivating.
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My leadership mantra
My leadership mantra is to build with clarity, move with agility, and stay grounded in reality. I strongly believe in trusting and empowering teams to take ownership, think creatively, and make confident, informed decisions that drive the brand forward.
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In an alternate timeline I would have been
In an alternate timeline, I’d be a statesman or political leader, working on policy, governance, and strengthening the foundations of society. I have been a people person all my life and I’d like to contribute to society in whatever capacity I can.
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Streaming/Reading now
I enjoy content that blends creativity with strategic thinking, especially founder stories and narratives around leadership. Lately, I’ve been reading 'Bahubali' by Devdutt Pattanaik, which offers a Jain philosophical lens on power, leadership, and ethics, an insightful and refreshing perspective.
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My top 3 productivity hacks
I follow a disciplined work routine, starting each day with a clear handwritten to-do list, protecting focused work blocks (even 15–30 minutes of deep work), and relying strongly on data. This keeps my thinking sharp, execution structured, and decisions purposeful.
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A recent ad campaign I liked
A recent ad campaign I liked is Spotify’s playful take on beyond-the-wrap reveals featuring Ramanathan Raghav and Emraan Hashmi’s guilty pleasures. The campaign cleverly used humour and unexpected insights to spark conversation. I appreciated how it tapped into nostalgia and pop culture to feel relatable and culturally resonant.
