Matrix launches its new Matrix Forex Card commercial

Company Brief

New Delhi, May 2, 2012

Matrix has launched its new television commercial in association with the Kolkata knight Riders (KKR) that features Shah Rukh Khan, Juhi Chawla, Brett Lee, Yusuf Pathan and Brendon McCullum. The ad is a sequel of the last edition of the Matrix Forex television commercial showcasing how Shah Rukh finally emerges victorious in his battle against carrying cash when travelling abroad. The new commercial is expected to recreate that magic.

The commercial unfolds in a court room sequence where Shah Rukh is under arrest for killing cash and the judge (Juhi Chawla) has to pronounce the final ruling. After all the facts and evidence are shown, the judge finally declares her verdict in favor of Matrix Forex card. The ad has been scripted and directed by none other than Kabir Sadanand of Frog Unlimited.

The entire commercial highlights Matrix's belief of offering innovative and consumer friendly solutions to satisfy every international traveller's needs and requirements. Ideal for today's international traveler, the Matrix Forex card provides instant foreign exchange in the currency you require and reduces the burden of carrying foreign currency in the form of cash. It is therefore a safer option as compared to carrying cash in your wallet and also comes with a replacement card which can be instantly activated in case you misplace your card.

"This year, we have taken our association to the next level, by providing consumers an action-packed and a direct campaign showcasing Matrix as a pioneer in offering novel solutions for every international traveller .The superstar pairing of SRK and Juhi along with some of the best international cricketers, not only adds panache and zest to the commercial, but also reverberates well with our target audience," said Arun Batra, CEO, Matrix.

Speaking on the occasion, Kabir Sadanand, director of Frog Unlimited also added, "The Matrix Forex card help makes international travel much more hassle free. The ad scripts that we have been shooting for the product have been larger than life like the product and that makes it super exciting. The new commercial takes the thriller element of who killed cash to a new level of excitement with the superlative Juhi-SRK team with the Knight Riders."

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