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Ramya Ramachandran
Stories by 'Ramya Ramachandran'
By
Ramya Ramachandran
Guest Article
The fork in the road: Influencer activation vs celebrity endorsement
Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.
By
Ramya Ramachandran
Guest Article
The power of storytelling in e-commerce: Building brand loyalty through compelling narratives
Our guest author unravels the secrets behind building brand loyalty in the dynamic e-commerce realm through the art of storytelling.