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Year-End Special
Gen-AI
People Spotting
Anushree Bhardwaj
Director - Marketing, Lionsgate Southeast Asia
Stories by 'Anushree Bhardwaj'
By
Anushree Bhardwaj
Guest Article
OTT platforms rely on data analytics as their guiding force when formulating marketing strategies
Our guest author unravels India's OTT surge, showing how data analytics transforms marketing and elevates the viewer experience.