Yash Bhatia and Benita Chacko

Stories by 'Yash Bhatia and Benita Chacko'

Advertising

Will self-declaration guidelines impact brands' T20 ad spends?

With the ICC Men’s T20 World Cup underway, advertisers are uncertain about their ad plans for the next three weeks.
Marketing

Are Indian brands set to score big with International team tie-ups for T20 World Cup?

Indian brands like Amul, Nandini, and HCLTech are forging partnerships with International cricket teams. What's the strategy behind this?