Star One has rolled out an interesting marketing plan for the third season of ‘The Great Indian Laughter Challenge’ by branding BMC garbage bins and vans

Sapient Interactive’s proprietary online ad platform, developed over seven years, is made available for global clients

She claims to be no Aesop, but her writing skills and commentary on the media do more than just talk. Sevanti Ninan, a columnist based in New Delhi, is a multi-tasker

Fisheye will create a brand identity for MingleBox by highlighting its differentiated offering, which is community based networking

Vaybhav Singh and Swami Anand Tirth claim their partnership is more like a professional marriage. Together since 2002, the two were earlier with Dentsu Marcom

The start up has launched a mobile search GPRS site for local searches in select cities in India

The brand will be positioned as “added value” products within all the home categories and will be priced competitively in the market

HKDA is widely acknowledged as one of the most prestigious multi-disciplinary design awards in the Asia-Pacific region

Akshay is the new brand ambassador for Grasim Suiting, which earlier was endorsed by Saif Ali Khan and his parents Mansoor Ali Khan, Sharmila Tagore

Landor Associates, which has redesigned several Indian brands such as Reliance ADAG, Jet Airways and Ginger Hotels, is planning to launch its first Indian branch in Mumbai