IRS Special: South Indian publications' brush with performance pressure
The language publications down South haven't fared all that well. As a language genre, it is the Malayalam publications that appear slightly better off than the rest
Most of the publications that ruled the chart in IRS 2009, R1 have held their ground in R2. While the Top 10 in many of the categories remain more or less unchanged, there are some surprises among regional publications
Instituted by the Film Producers Guild of India, the Apsara Awards, given away on May 29 in Mumbai, recognized excellence in both cinema and television
Elections Coverage 2004: Aaj Tak, NDTV 24X7 emerge winners
In the crucial week of May 9-15, 2004, Aaj Tak and NDTV 24X7 emerged as the lead Hindi and English news channels, both in terms of channel shares and reach
STAR's free-to-air channel to be launched on June 7
STAR Utsav will air reruns of popular STAR Plus shows, and is targeted at viewers and advertisers who have missed the opportunity to get onto the mainline channel
Delhi-based Noshe Oceanic takes Rs 12-crore No Marks account
Noshe Oceanic has picked up the creative and media duties of Ozone Ayurvedics’ flagship brand, No Marks. The creative account moves from Rediffusion | DYR
Andre Nair now chairman & CEO of Mediaedge:cia, Asia Pacific
Meanwhile, Ashutosh Srivastava, managing director, MindShare, South Asia, will take charge as CEO, GroupM, South Asia, with effect from October 1, 2004
For Indian youth, live-and-let-live is the mantra: MTV study
MTV’s ‘Tuning into the Youth’ study throws up some interesting insights on Indian youth, even as the MTV Youth Marketing Forum focused on trend spotting