The overdose of mush is a take on the overtly emotional face of our Indian advertising industry. Abhishake Das of ab&m Communications pens down his views

Biju Joseph Dominic, vice president, Mudra Communications, Mumbai talks about how the advertising needs to bring in changes to keep the pace going

The debate on whether the big idea is dead continues with this article. Using a fictional incident to illustrate the point, the creative director of Ambience Publicis, Rohit Malkani, garners support for the Big I

An Indian market researcher, who has worked in some unusual places across the world, thinks that human experiences have changed him far more than technology has

Khurana talks about the problems he faced during his early days as a writer in advertising and how he worked his way out of a tight spot

Anand Narasimha, executive vice-president at Saatchi & Saatchi, talks about how the advertising business needs to re-invent itself and re-invent now

Geeta Rao creative advisor with the Mudra Group, talks about how the awards controversy has been done to death

What is it about awards that make them such a life-and-death issue? Are awards merely a self-indulgence that has gone out of control all over the world? Alvin Saldanha offers his views

Saldanha, chief creative officer with Madison Communications, offers his views on the debate over the English copywriter vs the Hindi one

According to Rabindra, retail is the next big thing that’s waiting to happen in India