Viveat Susan Pinto

Stories by 'Viveat Susan Pinto'


FMCGs focus on earnings growth by cutting ad spends and other expenses

Top line growth, in particular, has been weak as underlying volume growth, which began to moderate in the March quarter, tapers even further in Q1.

HUL volume growth slowest in 7 quarters; Q1 profit in line with estimates

HUL Chairman and Managing Director Sanjiv Mehta admitted that not only rural growth, urban growth too was slowing.

Last-minute ad rates down over 50% as India bow out of World Cup

While Star was expecting around Rs 1,800 crore as ad revenues from the television and digital media, it may end up getting Rs 1,500-1,600 crore now.

GSK overtakes Colgate in sensitivity segment: Nielsen

Besides sensitivity, both companies recently stepped into another emerging area, gum care, in an endeavour to expand the niche oral care business

Reliance Capital to acquire 51% stake in Adlabs Films

On June 30, the Adlabs Films board agreed in principle to an acquisition of 51 per cent stake by Reliance Capital subsidiary Reliance Land in the company

MSN targets cybercafés for marketing & promotions

MSN is not the first marketer to take the cybercafé route; Sify and Reliance Infocomm have their network of iWays and WebWorlds across the country

BCCL targets 6-lakh TOI households for Mumbai Mirror

Bennett, Coleman & Co. Ltd. is looking to provide TOI readers the option of subscribing to the Mumbai Mirror along with its flagship brand

Home entertainment players get into expansion mode

Companies such as Ultra, which is active in the Hindi home entertainment space, is getting into production and distribution of movies

EMVIES 2005: Mindshare is the Media Agency of the Year

The agency won by a huge margin of 40 points

Paramount invites Cruise, Kidman & Spielberg to town

Paramount Films is choc-a-bloc with film offerings this Jul-Dec ‘05