Shamni Pande

Stories by 'Shamni Pande'

Interviews

"Most premium brands are pressed by the need to offer high quality at affordable prices,"

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Interviews

Car battery is a grudge purchase. No one even thinks about it, till it fails some day.

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News

O&M grabs Rs 30-crore Brooke Bond account

In an effort to communicate the brand values of Brooke Bond “more effectively”, HLL has appointed O&M, Bangalore, as the custodian of its Rs 25-30-crore advertising account
News

TBWA India shines at Cochin Ad Club awards ceremony

TBWA walked away with eight awards, Mudra with seven, while Maitri had four. Maitri, however, had the largest haul of Golds (three)
News

Has Vijay TV got its comeback strategy right?

Is Vijay TV’s performance after going on a blink for over a month just a flash in the pan? Can it hold its own after CAS? These are some of the questions rankling media planners
News

Contract, Bangalore, wins Planet Fashion and Trouser Town accounts

The two Madura Garments brands move from JWT and are expected to add Rs 3 crore to Contract’s billing
News

Balaji Telefilms looks to consolidate presence on SUN Network

Soap queen Ekta Kapoor is making a determined bid to enter south Indian homes with a slew of productions lined up by her company Balaji Telefilms
Interviews

Many companies still think rural communication is all about wall paintings and vans,

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News

Mathrubhumi aims at driving up circulation with aggressive new campaign

Mathrubhumi kicked off a new scheme in early May “aimed at changing the way Malayalees look at the newspaper and the advertisements in it”
News

Spinz establishes brand fit with fashion, to roll out talcum powder nationally

CavinKare seeks to associate its Spinz brand with fashion and has announced the ‘Spinz Fashion Mania’ in Chennai