Devina Joshi

Stories by 'Devina Joshi'


POV: Are public service ads effective?

Are public service campaigns in India high on talk but low on delivery? Are they losing their appeal, with a more cynical, highly aware and defiant audience? afaqs! finds out.

Vodafone: 'Puppy love' is not child's play

A recent campaign for Vodafone features its now all-too-famous messenger, the pug, playing cupid to children. Industry watchers debate over whether a romantic angle involving 12-year-olds could be in distasteful territory, or can pass off as cute.

FICCI Frames 2012: Is there anything known as 'niche programming' today?

In a session moderated by Paritosh Joshi of STAR CJ, the whole concept of 'niche' programming was questioned and discussed.

FICCI Frames 2012: The critical game called 'Digital'

Experts in the digital, media and research arenas discussed the positives of digital media, and how a marketer ought to eye it more seriously.

John Koo replaces Jae Hong Kim as MD, Cheil South West Asia

Koo comes in as managing director for Cheil Southwest Asia. He was the managing director of Cheil Worldwide, Italy.

ASCI rubbishes talk of 'inefficiency'

In the face of the upcoming launch of the National Consumer Protection Agency (NCPA), the ad industry's current self-regulatory ad monitoring mechanism - the Advertising Standards Council of India - reaffirms its position as an effective entity.

Profile: Kamal Basu: Crossing over

Kamal Basu, Skoda's head, marketing, discusses the key learnings in his career so far, and how the Skoda assignment came about.

Will the NCPA be more effective than ASCI in monitoring advertising?

The Government is all set to form a legal body called National Consumer Protection Agency for stringent monitoring of Indian advertising. A look at the industry's initial reactions.

'Wanted Yesterday' all set to go retro in Mumbai this weekend

The band formed by admen Subhash Kamath, Rajeev Raja and Prabhakar Mundkur is all set to perform live to a retro night theme at the Blue Frog on Saturday, March 10.

The rebirth of Rediffusion

After two tumultuous years, Rediffusion - Y&R seems to be coming into its own. Its new businesses and a talent pool that's impressive, signal a turnaround of sorts. Excerpts from an in-depth with D Rajappa, president; N Padmakumar a.k.a Paddy, national creative director and Gautam Talwar, chief strategy officer.