Linking pickpockets to a debit card seems rather unusual, right? Well, the latest communication for the SBI Debit Card seems to have done the job well

Roy has worked with agencies such as Quadrant, McCann-Erickson and, more recently, Leo Burnett

Pradeep Hejmadi, vice-president, TAM Media Research, said that sensationalism, not positive publicity, is driving audiences to television

With 62 per cent of its population less than 30 years old, India can well be considered a young country. That’s why experts feel that there is an increasing need for youth based and youth created entertainment content

Dr Vijay Mallya elaborated on the challenges he faced while establishing Kingfisher as a powerful brand in his session on ‘CEO as the Brand’

Experts feel that despite the transformation of the licensing system to the revenue model in radio, most radio companies will lose money. So why has this medium of entertainment taken the nation by storm?

Broadcasting, print, radio and DTH are some of the sectors that attract maximum finance

A session addressed by Sameer Nair, CEO, STAR Entertainment, highlighted the arrival of the next ICE Age, that is the introduction of newer mediums of entertainment because of the growth in ‘Information, Communication and Entertainment’

Henkel entered the home use hair colorant segment in 2005 with two brands, Silkience and Palette

Law & Kenneth will handle both the creative and media duties for the hotel; the size of the account is estimated to be Rs 3 crore