The new campaign highlights eBay as the best deal destination that provides a guaranteed and safe online shopping experience with the widest range of brand new everyday use products, with the promise, 'Want it. Get it'.

The Sun TV Network has won the bid for the Hyderabad franchise of IPL for the next five years, after the erstwhile owner Deccan Chronicle Holdings lost the rights recently. afaqs! explores what the deal brings to the table.

Ogilvy India, Dentsu and Grey from its roster are said to be in the fray for the business. The size of the business is estimated to be in the range of Rs 25-30 crore.

How a finance person became an advertising man and is in his 25th year in that profession. Profiling Debashish Paul, COO, Percept/H.

JWT and Bates Sercon have won silver metals for their work on Birla Sunlife Insurance and BP, Singapore, respectively. DDB Mudra Max and Pulp Strategy have won bronze metals for their work on Uninor and Yahoo! India.

The new campaign, which is based on the theme 'Saath khao, khushiyaan badhao', seeks to reignite the magic around mealtimes by celebrating happiness around the dining table. Interestingly, it also marks the return of McCann Erickson.

Returning to television screens after a gap of five years, in its new campaign, the dairy brand pays tribute to all mothers and highlights the pivotal role mothers play in the lives of their children through the new positioning, 'Maa jaisa koi nahi'.

The new campaign is based on the insight that at any point in time on any given day, the journeys of the current cricket world champions run parallel to the journeys of millions of cricket crazy youth across the country.

Vespa, in this campaign, has been positioned as a style statement and not just as a mere mode of transportation. The thought is further accentuated through the tagline, 'Fashion unchanged'.

The agency won the business on the back of a closely fought multi-agency pitch in Delhi.