Sankalp Dikshit

Sankalp Dikshit

Stories by 'Sankalp Dikshit'


Stayfree and DDB Mudra focus their attention on commercial sex workers

A look at the new social initiative - '#ProjectFreePeriod'.

"Home insecticides is not a high involvement category": Godrej's marketing boss on HIT's new video featuring Suresh Menon

A look at the brand's three-minute-long stand-up comedy video...

"Cricket is now almost a medium for us"

We interviewed Shankar Nath, senior vice president and Jaskaran Singh Kapany, vice president, marketing, Paytm.

Is LinkedIn becoming the new Facebook?

The professional networking site recently launched a mass media campaign. We analyse LinkedIn the product - and LinkedIn the advertiser.

"We spend a fraction of what many big brands do on advertising": Manu Kumar Jain, Xiaomi

An interview with the India head of the Chinese handset marketer that beat Samsung to become the top brand in its segment in the last quarter of 2017.

Coca-Cola launches its 'Share a Coke' campaign in the Indian market

After PepsiCo, Coca-Cola explores 'bromance' in its new ad which promotes a new label change. Take a look.

Fevicol puns on deodorant advertising in this spot

The ad is Fevicol Ezee Spray's first TVC. We spoke to the brand team about the effort.

ABBY jurors on Mumbai billboards

A month away from Goafest, the awards team has put its jurors' mugshots on billboards. A look at the campaign.

Enormous Brands bags Dish TV’s creative mandate

The account size is estimated to be between Rs 60-90 crores.

Brands bat for gender equality in Women's Day videos

Here's a quick look at our pick of the lot.