Alokananda Chakraborty & Prajjal Saha

Stories by 'Alokananda Chakraborty & Prajjal Saha'


Can ESPN Star Sports score with Euro 2004?

ESPN Star Sports has acquired the exclusive telecast rights of UEFA EURO 2004, and believes the football tournament would attract Indian viewership

AXN's 'Hot and Wild' turns up the heat in English programme viewership

AXN’s post-11.00 pm time band ‘Hot and Wild’ has started making a sizeable difference to the viewership of English general entertainment channels

Online movie trailers gain prominence

Today, practically every new Hindi movie has an online campaign or ‘micro site’ running parallel with television promos. Here’s why Bollywood is leveraging new media

ICICI Prudential Life appoints MindShare as media agency

Private life insurance player ICICI Prudential Life Insurance has moved its estimated Rs 20-crore media planning and buying account to MindShare

Pogo moves towards localized programming

In an attempt at combating growing competition from existing and new kids channels, Pogo is in the process of restructuring its programming strategy for India

Eveningers in Delhi: An issue of distribution

While evening papers are extremely popular in India’s commercial capital, the concept has never quite clicked in Delhi, where distribution seems to be the problem

NDTV focuses on film awards and events

In an attempt to prop up viewer interest, NDTV India and NDTV 24x7 are going beyond typical news programming strategy and focusing on live coverage of events

Channels see rise in soft brand advertising

With television viewership dropping considerably during commercial breaks, brand owners are taking recourse to ‘soft brand advertising’ on television channels

Big players flock to spiritual channel niche

The spiritual channel niche has become an attractive proposition to big players such as ZEE and the Times Group. Can their entry make a difference to the segment?

Hutch top-scoring brand with highest spend during Indo-Pak tests

While Hutch was the most-heavily advertised brand during the Indo-Pak test series, Samsung India emerged at the top of the list of big-spending companies