The highest growth in the past decade has been experienced by radio and internet. The next decade belongs to them. Readership levels will continue to drop slowly and television will get even more fragmented

In the context of advertising, the message unlike the past is no longer a one-way process. Public opinion is far more mobilised, has immediate platforms for expression, thus adding a dynamic variable to the life of a brand

The millennium began with creation of specialists - media, creative, direct marketing and public relations and now each has a unique identity of its own

The century-old brand has chosen the Indian market to release its maiden TVC

Deciding when to have your next chocolate is the new debate that has Nestle and Cadbury in a tussle or is it so?

The beer major, famous for its international campaigns, now plans to advertise in an organised manner in the sub-continent

Miglani will join Unitech as head – Brand, from September 1

Kentucky Fried Chicken is back with a new campaign to introduce its beverage line-up, Krushers in the Indian market

Agencies love to talk about the 360 degree integrated campaign. Why is it, then, that when they dream of advertising, it is only about the TV commercial?

Both the creative and media duties for the brand have been won out of Mumbai, following multi-agency pitches