The programme, School Cinema, targets more than 1.5 lakh students in more than 350 schools across the country.

The campaign, launched with the tagline 'Insurance Week Mein Sign Karo, Mukti Paao!', asked consumers to sign the white balloon, signifying 'mukti' or peace of mind.

The company initiated a BTL activity for its antiperspirant, Sure. Through this initiative, about 30,000 students have registered on ground as Sure trainers.

The company will spend about 60 per cent of its overall marketing budget during the duration of the ICC World Cup and IPL - Season 4.

With the on-ground activity, 'Khao Peeyo Khelo Championship', HUL plans to target children in classes 1 - 6, from SEC A and B.

The Korean electronic giant plans to spend Rs 60 crore on an activity to promote its mobile phone range, and thereby, increase its share in the Indian mobile market.

The company has rolled out an extensive below-the-line campaign to create celebrity status for its two robot-like characters.

The salon has roped in the agency to promote JH Hairxpreso salons, Jawed Habib Hair & Beauty Salons and Jawed Habib Academy (JHA).

SkodaAuto embarks on The Right of Way Expedition campaign to introduce its latest SUV model to the Indian roads.

The campaign, Powered by Citi, is targeted at individuals in SEC A, B and AB in the age group of 28-40 years.