Antara Ghosal

Stories by 'Antara Ghosal'

Points of View

Points of View: Is the 360 degree solution a myth?

afaqs! spoke to industry experts about the effectiveness of the all encompassing 360 degree approach in the light of media such as television

MTS' Rs 200 crore advertising business up for pitch

After the expiry of its contract with Saatchi & Saatchi, the telecom player is on the lookout for a fresh approach and idea

Special: National brands with regional tongue

Advertising in regional markets is undergoing a change, as more national brands expand beyond their traditional markets

Scarecrow Communications appointed creative agency for Religare Arts Initiative

Ogilvy India continues to be the group creative agency for the other accounts of the Religare Group

Surf Excel Matic: Offering a helping hand

The brand's new campaign shows a boy creating hands for the washing machine, in an effort to relieve his mother of the trouble of removing stains manually

Pan Vilas: Of taste and class

The premium 'pan masala' offering from Godfrey Phillips India is out to make a difference in a category plagued by cliches

MasterCard: All set for a masterstroke

MasterCard's new campaign showcases the benefits of the product during travel

HT: It is time again

HT has come out with a brand new campaign which is actually a fresh creative rendition of 'It is time'

afaqs! Round Table Conference: "There's no bad car"

Marketers and agency executives got together at the afaqs! Round Table Conference to discuss the nuances of automobile marketing

Naren Multani to quit McCann Erickson

Multani decides to move out of the agency after more than seven years