Suraj Ramnath and Ashwini Gangal

Stories by 'Suraj Ramnath and Ashwini Gangal'


Learning from the Dove fiasco

A look at what our experts said about Dove's 3-second GIF that was deemed racist by many.

"You can see a lot of improvement in the second batch of creatives": the trivago guy, on his own performance

We spoke to Abhinav Kumar, country development - and the face of - trivago India.

"Now, the shopkeeper can store condoms next to candies..."

... says Rohit Jindal, Marketing Director - RB India, marketer of Durex, about his new product 'Durex Jeans', available in packs of two.

Who promotes Onida better - Devil or God?

In an ad campaign that promotes its latest range of air-conditioners, Onida introduces a new mascot - God.

Sex time clashes with cricket time; Durex to the rescue

The humour in Durex's latest digital ad films is hinged on naughty, cricket-related double entendres.

Why the angry Indian consumer is giving the media buyer sleepless nights...

When consumers bash ads on social media, brands make quick decisions to withdraw them. But, it's the media buyer who does the dirty work.

"Piyush Pandey is not original": Indian citizens

Ogilvy's creative supremo was felicitated at the recently concluded Goafest. In an interesting video, India's 'aam janta' talks about how Pandey gets all his ideas from them. There's a term for this in the world of advertising -- Consumer Insights. A look at the video.

KFC gives lunch hour another go; will the Indian consumer bite?

The QSR brand, most commonly associated with 'anytime snacking', has tied up with Mumbai's famous Dabbawalas to promote its 5-in-1 lunch meal box.

Meet 5 Star's Ramesh and Suresh: Rana and Goldy

Ramesh-Suresh are back. We dip into our archives for this profile of these two crazy mascots. Over to Rana and Goldie.

Why Mullen Lintas decided to recycle a decade-old ad

Bajaj Avenger says, "Feel like God," once again. The catchphrase is R Balki's baby from over 10 years back.