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Stories by 'Rahul Vengalil'
Why the ad fraternity should stop being the torchbearer for digital
Our guest author explains...
Businesses serious about measuring digital investments need to do more...
It's human ignorance, not technology that's behind a data breach
The mysterious case of disappearing clicks
Here's to decoding the mystery.
2018: End of the media agency life as we know it?
It is estimated that over $10 bn worth of ad dollars are already under review.
Understand what you are fighting against before investing in 'ad tech'
First, identify the enemy, then attack, says the author.
How will our next generation make a living in advertising?
As advertisers and media planners, should we be afraid of AI?
The ad fraud menace just got real for marketers
There are eight types of ad fraud.
“I want to get 10 million views for the video in the first week...”
Unless brands re-look social media, the industry will continue receiving such briefs.
How many shoes will you buy online?
The hazards of illogically placed 're-targeting ads' that chase you around as you navigate the internet.