Rahul Vengalil

Stories by 'Rahul Vengalil'

Guest Article

Why the ad fraternity should stop being the torchbearer for digital

Our guest author explains...
Guest Article

Businesses serious about measuring digital investments need to do more...

Here's why.
Guest Article

It's human ignorance, not technology that's behind a data breach

Here's why.
Guest Article

The mysterious case of disappearing clicks

Here's to decoding the mystery.
Guest Article

2018: End of the media agency life as we know it?

It is estimated that over $10 bn worth of ad dollars are already under review.
Guest Article

Understand what you are fighting against before investing in 'ad tech'

First, identify the enemy, then attack, says the author.
Guest Article

How will our next generation make a living in advertising?

As advertisers and media planners, should we be afraid of AI?
Guest Article

The ad fraud menace just got real for marketers

There are eight types of ad fraud.
Digital

“I want to get 10 million views for the video in the first week...”

Unless brands re-look social media, the industry will continue receiving such briefs.
Guest Article

How many shoes will you buy online?

The hazards of illogically placed 're-targeting ads' that chase you around as you navigate the internet.