The story of the design firm Elephant is to track how an esoteric discipline gradually became a part of the mainstream in marketing communication.

Few know that this IITian has gone to extraordinary lengths over a decade to fulfill his dream of telling video stories – even working briefly as a waiter.

By his own admission, he is transactional by nature and doesn’t invest in relationships. And yet his Rs 352-crore Adfactors PR dwarfs rivals.

Some 10,000 homes are hooked on Sarda Farms’ white liquid. Can the company scale up its painstakingly-built farm-to-home model?

Ten years later, the question has been satisfactorily answered. The crowd-funding platform has raised Rs 1,100+ crore from donors. What does that say about Indian attitudes?

2022 has been a crazy year for Sidharth Rao. Dentsu Creative Bengaluru, which he headed, won Cannes Lions Agency of the Year – but Sidharth quit it to start something new. It’s all part of a long, heart-stopping entrepreneurial journey which began at 20.

Wakefit makes mattresses, pillows and furniture. How exciting can that be, you wonder. Prepare to be surprised.