Shreyas Kulkarni

Shreyas Kulkarni

I write about India's advertising and marketing worlds.

Stories by 'Shreyas Kulkarni'

Marketing

Too Yumm! swaps healthy snacking cred for a taste-heavy one, targeting Gen Z appetites

Year-old Bhoot Chips and new 'Twisties', and a new Marvel collab target school kids' tastes as part of new brand positioning.
Advertising

BBH India's Parikshit Bhattaccharya on redefining the agency, awards, and IPL

The CCO joined the Publicis-owned agency in March 2023. Let's take a look at why and how the year has fared for him.
Marketing

Yes Bank CMO on why the bank chose to sponsor India’s Olympic contingent as its banking partner

With the WPL, IPL, and T20 WC,marketers are spoilt for choice in terms of events in 2024.
Advertising

David Beckham gets a humility check in Stella Artois' new campaign

The football star is expected to return the beer brand to its premium roots for today's drinkers.
Advertising

Netizens point to similarities between Women's Day ad campaigns from Welspun and DS Group on women farmers

Both ad campaigns focused on the underrepresentation of women farmers.
Advertising

Can advertising be the antidote to toxic masculinity?

Learning and unlearning societal conditioning is incredibly hard; can ads set 30-second examples?
Advertising

Wondrlab's curious global foray; to not repeat mistakes of old networks

Founder Saurabh Varma and European chief Jarek Ziebinski trace the network’s history and map out its path ahead.
Advertising

Brooke Bond’s new ad tests the water of its long-held philosophy of overcoming biasses

Ogilvy CCOs Harshad Rajadhyaksha and Kainaz Karmakar explain the ad that shows a blind man accepting tea from a stranger during their train journey.
Advertising

I am in advertising. The Copy Traineeship is about advertising; I thought I should totally create an ad: Bodhisatwa Dasgupta

The brains behind one of India’s most popular copywriting programs on making a music video, and why India will see a shortage of skilled writers.
Brands

Zomato, Swiggy, Amazon, Flipkart, Blinkit, Zepto named in Kunal Kamra’s rap video on gig worker’s rights

‘Rating Nahi Haq Chahiye’ takes the activism route for gig workers.