Shreyas Kulkarni

Shreyas Kulkarni

I write about India's advertising and marketing worlds.

Stories by 'Shreyas Kulkarni'

Advertising

Don’t make her choose home over work because you can’t share the load, says Ariel in a new spot

P&G CMO and BBDO CCO speak on the ninth ‘Share the Load’ campaign from the laundry detergent giant.
Advertising

DDB global Prez & COO on turning clients into friends, helping friends like McDonald’s in today’s boycott age, and A.I.

Glen Lomas was in India last week, and we caught up with him for a chat.
People Spotting

Nimisha Pandey, ZEE5’s chief content officer for Hindi Originals, has quit

She’d joined the video streamer in 2021.
Advertising

Teasing its supposed ad like an upcoming flick and helping couples make love all night long, PepsiCo’s Sting is going places

The energy drink also takes a dig at rival Charged by Thums Up in a recent ad.
Advertising

Why did Tata Salt revive its ‘80s jingle for the 2024 IPL campaign?

Nostalgia is powerful, but is it when most viewers have never heard the jingle?
Advertising

Parle Products reaffirms ‘Branded House’ stance on the IPL after a seven-year hiatus

A reminder for the new generations of all the brands Parle Products houses.
Marketing

Too Yumm! swaps healthy snacking cred for a taste-heavy one, targeting Gen Z appetites

Year-old Bhoot Chips and new 'Twisties', and with them a new Marvel collab target school kids' tastes as part of new brand positioning.
Advertising

BBH India's Parikshit Bhattaccharya on redefining the agency, awards, and IPL

The CCO joined the Publicis-owned agency in March 2023. Let's take a look at why and how the year has fared for him.
Marketing

Yes Bank CMO on why the bank chose to sponsor India’s Olympic contingent as its banking partner

With the WPL, IPL, and T20 WC,marketers are spoilt for choice in terms of events in 2024.
Advertising

David Beckham gets a humility check in Stella Artois' new campaign

The football star is expected to return the beer brand to its premium roots for today's drinkers.