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Shreyas Kulkarni
I write about India's advertising and marketing worlds.
Stories by 'Shreyas Kulkarni'
By
Shreyas Kulkarni
Marketing
Too Yumm! swaps healthy snacking cred for a taste-heavy one, targeting Gen Z appetites
Year-old Bhoot Chips and new 'Twisties', and a new Marvel collab target school kids' tastes as part of new brand positioning.
By
Shreyas Kulkarni
Advertising
BBH India's Parikshit Bhattaccharya on redefining the agency, awards, and IPL
The CCO joined the Publicis-owned agency in March 2023. Let's take a look at why and how the year has fared for him.
By
Shreyas Kulkarni
Marketing
Yes Bank CMO on why the bank chose to sponsor India’s Olympic contingent as its banking partner
With the WPL, IPL, and T20 WC,marketers are spoilt for choice in terms of events in 2024.
By
Shreyas Kulkarni
Advertising
David Beckham gets a humility check in Stella Artois' new campaign
The football star is expected to return the beer brand to its premium roots for today's drinkers.
By
Shreyas Kulkarni
Advertising
Netizens point to similarities between Women's Day ad campaigns from Welspun and DS Group on women farmers
Both ad campaigns focused on the underrepresentation of women farmers.
By
Shreyas Kulkarni
Advertising
Can advertising be the antidote to toxic masculinity?
Learning and unlearning societal conditioning is incredibly hard; can ads set 30-second examples?
By
Shreyas Kulkarni
Advertising
Wondrlab's curious global foray; to not repeat mistakes of old networks
Founder Saurabh Varma and European chief Jarek Ziebinski trace the network’s history and map out its path ahead.
By
Shreyas Kulkarni
Advertising
Brooke Bond’s new ad tests the water of its long-held philosophy of overcoming biasses
Ogilvy CCOs Harshad Rajadhyaksha and Kainaz Karmakar explain the ad that shows a blind man accepting tea from a stranger during their train journey.
By
Shreyas Kulkarni
Advertising
I am in advertising. The Copy Traineeship is about advertising; I thought I should totally create an ad: Bodhisatwa Dasgupta
The brains behind one of India’s most popular copywriting programs on making a music video, and why India will see a shortage of skilled writers.
By
Shreyas Kulkarni
Brands
Zomato, Swiggy, Amazon, Flipkart, Blinkit, Zepto named in Kunal Kamra’s rap video on gig worker’s rights
‘Rating Nahi Haq Chahiye’ takes the activism route for gig workers.
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