The ubiquitous actor wants to direct ad films again but with the next generation of India’s advertising folks. A LinkedIn post announced his intention.

Shankar Prasad dishes out the details on festive ad spends, geo segmentation taking a backseat and more.

Despite being a terrific opportunity for rural outreach, young brands were missing at the Wari.

A casteist slur and slang in pop culture, do the two successful brands correct their online imagery or let it be?

Barring Kalki 2989 AD, most people and brands are unaware about the new movies running at theatres.

Aalap Desai and Rahul Vengalil reveal how Harpic’s 'Loocator' came to be, and how the win affects the 11-month-old agency.

The former cricketer has been appearing in the brand’s ads for the past two years, the last being during the T20 World Cup.

When they rub shoulders with the hoi polloi of the brand world, they could end up lessening their sophistication and allure.

The ad’s anti-tourism theme shatters most tourist ad tropes.

They’re not paid for it, yet these folks spread the brands’ appeal.