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Cheenu Agarwal

Cheenu Agarwal works as a correspondent at afaqs!, where she explores the dynamic worlds of advertising, marketing, and emerging brand trends. With a keen eye for industry insights and a passion for storytelling, she brings fresh perspectives to the ever-evolving landscape of consumer engagement and brand strategies.

DuroflexMarketing
Duroflex changes its pitch from great sleep to stress relief for India
By Cheenu Agarwal
Dec 01, 2025 05:20 IST 4 Min read
redrockdeliBrands
Why PepsiCo chose a quick-commerce launch for its Red Rock Deli gourmet chips
By Cheenu Agarwal
Nov 28, 2025 05:30 IST 4 Min read
SrikantAdvertising
The Family Man’s JK finally gets a Shaadi.com match—but there’s a catch
By Cheenu Agarwal
Nov 25, 2025 05:20 IST 2 Min read
leadMarketing
From scandal to script: how brands turn polarising creators into viral storytellers
By Cheenu Agarwal & Anushka Jha
Nov 24, 2025 05:30 IST 6 Min read
RpyalEnfiledAdvertising
Royal Enfield marks 125 years with an animated ode to its legacy
By Cheenu Agarwal
Nov 19, 2025 05:20 IST 2 Min read
KotakAshishMarketing
At 25, Kotak Life sharpens its digital game & deepens Tier-2/3 outreach
By Cheenu Agarwal
Nov 17, 2025 05:20 IST 3 Min read
ZeptoAMarketing
Inside Zepto’s strategy of hosting fake ‘shaadis’ to seal its place in India’s wedding market
By Cheenu Agarwal
Nov 11, 2025 05:30 IST 5 Min read
IndriyaMarketing
Jewellery is the core, connection the message: Indriya's CMO on the new festive ad campaign
By Cheenu Agarwal
Nov 05, 2025 05:30 IST 5 Min read
PaintssAdvertising
From building trust on TV to engagement online: Inside paint brands’ festive playbook
By Cheenu Agarwal
Oct 30, 2025 05:30 IST 4 Min read
ChuppsOOH
Footwear brand Chupps’ washable billboard makes a sustainability statement
By Cheenu Agarwal
Oct 28, 2025 05:20 IST 4 Min read
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