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Cheenu Agarwal

Cheenu Agarwal works as a correspondent at afaqs!, where she explores the dynamic worlds of advertising, marketing, and emerging brand trends. With a keen eye for industry insights and a passion for storytelling, she brings fresh perspectives to the ever-evolving landscape of consumer engagement and brand strategies.

EnamorMarketing
Why Enamor is focusing on cooling fabrics and softer materials in its latest collection
By Cheenu Agarwal
Jul 22, 2025 05:20 IST 4 Min read
KidfluencerInfluencer Marketing
Little creators, big pay cheques: How Indian kidfluencers are winning over brands
By Cheenu Agarwal
Jul 17, 2025 05:30 IST 5 Min read
SOCIALnewmenuMarketing
SOCIAL’s new menu fuels its shift from meal-time destination to all-day hangout
By Cheenu Agarwal
Jul 16, 2025 05:30 IST 4 Min read
VirgoMarketing
Sizing up: VIRGIO’s Beyond the Curve puts design first for curvier women
By Cheenu Agarwal
Jul 03, 2025 05:20 IST 5 Min read
ZostelHomesMarketing
Zostel turns 12: Here's how the hostel chain for backpackers grew with no celebs or ads
By Cheenu Agarwal
Jul 01, 2025 05:20 IST 4 Min read
PerfetticandyMarketing
Perfetti Van Melle’s evolving mix: Re 1 candies fuel reach, while 30% of portfolio goes premium
By Cheenu Agarwal
Jun 27, 2025 05:20 IST 3 Min read
OralhealthBrands
Colgate’s nationwide oral health mission bets on dentists over celebrities
By Cheenu Agarwal
Jun 25, 2025 05:30 IST 4 Min read
IRTHTitanbagMarketing
IRTH by Titan ramps up retail to win India’s handbag market
By Cheenu Agarwal
Jun 24, 2025 07:28 IST 4 Min read
MoviemarketMarketing
‘Housefull 5’ bets on dual endings — but is the marketing gamble paying off for brands?
By Cheenu Agarwal
Jun 20, 2025 05:30 IST 4 Min read
AppleGoogleBrands
'New to you': Google mocks Apple’s iOS 26 in podcast-style ad
By Cheenu Agarwal
Jun 19, 2025 05:01 IST 2 Min read
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