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Cheenu Agarwal

Cheenu Agarwal works as a correspondent at afaqs!, where she explores the dynamic worlds of advertising, marketing, and emerging brand trends. With a keen eye for industry insights and a passion for storytelling, she brings fresh perspectives to the ever-evolving landscape of consumer engagement and brand strategies.

FlipkartBBDAdvertising
‘Kuch Bhi Ho Sakta Hai’: How Leo packed 'surprises' in Flipkart Big Billion Days ad
By Cheenu Agarwal
Sep 23, 2025 05:30 IST 4 Min read
IKEAIKONICMarketing
IKEA India on why it hasn’t signed a brand ambassador yet
By Cheenu Agarwal
Sep 19, 2025 05:20 IST 3 Min read
LGDssMarketing
Lab-grown diamonds set for a 20–25% festive sales surge as India embraces affordable luxury
By Cheenu Agarwal
Sep 16, 2025 05:30 IST 6 Min read
CoverSocial Media
How social media sensations become India’s must-have products
By Cheenu Agarwal
Sep 12, 2025 05:10 IST 5 Min read
EDGEGOMarketing
Luminous debuts portable power solution EDGE, eyes 3X omnichannel revenue growth
By Cheenu Agarwal
Sep 09, 2025 05:20 IST 3 Min read
FevikwikMarketing
How Fevikwik’s KwikGPT turns quick fixes into creative ideas
By Cheenu Agarwal
Sep 01, 2025 05:20 IST 3 Min read
Zepto Pic1Advertising
How Zepto’s OOH campaign turned its audience into co-creators
By Cheenu Agarwal
Aug 27, 2025 05:31 IST 3 Min read
UNIQLOMarketing
UNIQLO makes Bengaluru debut, eyes expansion across South India
By Cheenu Agarwal
Aug 26, 2025 05:30 IST 4 Min read
RetailmMarketing
Inside Criteo’s India strategy: AI, agentic ads & quick commerce at play
By Cheenu Agarwal
Aug 22, 2025 05:20 IST 4 Min read
BIGOOHOOH
Billboards are talking to each other—but is it really worth the effort?
By Cheenu Agarwal
Aug 20, 2025 05:30 IST 5 Min read
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