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Shreyas Kulkarni

Shreyas Kulkarni is an assistant editor at afaqs!, where he leads coverage of the advertising, marketing, and media industries. He is fascinated by how brands connect with consumers in an evolving media landscape.

What is India’s soft power today?Advertising
What is India’s soft power today?
By Shreyas Kulkarni
Aug 14, 2024 05:30 IST 7 Min read
Google and Apple's AI ad fiascos show people still believe in the human over the machineAdvertising
Google and Apple's AI ad fiascos show people still believe in the human over the machine
By Shreyas Kulkarni
Aug 09, 2024 05:30 IST 4 Min read
Alembic and Havas Life Mumbai turn to AI to help speech-impaired mothers sing a lullabyBrands
Alembic and Havas Life Mumbai turn to AI to help speech-impaired mothers sing a lullaby
By Shreyas Kulkarni
Aug 06, 2024 06:05 IST 3 Min read
Personality-driven agency model is the past, democratised creativity is the future: Leo Burnett CEOAdvertising
Personality-driven agency model is the past, democratised creativity is the future: Leo Burnett CEO
By Shreyas Kulkarni
Aug 02, 2024 05:30 IST 8 Min read
Behind Urban Company’s quest to bridge the respect gap between India's blue-collar & white-collar workersAdvertising
Behind Urban Company’s quest to bridge the respect gap between India's blue-collar & white-collar workers
By Shreyas Kulkarni
Jul 31, 2024 05:30 IST 7 Min read
Gajraj Rao wants a jobAdvertising
Gajraj Rao wants a job
By Shreyas Kulkarni
Jul 26, 2024 05:30 IST 5 Min read
Are brands better built on traditional media?Advertising
Are brands better built on traditional media?
By Shreyas Kulkarni
Jul 23, 2024 05:20 IST 4 Min read
Healthy bias towards deploying marketing capital in media where targeting & segmentation is sharper: Plum founderMarketing
Healthy bias towards deploying marketing capital in media where targeting & segmentation is sharper: Plum founder
By Shreyas Kulkarni
Jul 22, 2024 05:10 IST 7 Min read
Consumer healthcare brands walk the most at Pandharpur Wari; spends range from Rs 3-30 lakhBrands
Consumer healthcare brands walk the most at Pandharpur Wari; spends range from Rs 3-30 lakh
By Shreyas Kulkarni
Jul 18, 2024 05:10 IST 4 Min read
Why have PepsiCo’s Sting and KTM become emblems of the ‘chapri’ label?Brands
Why have PepsiCo’s Sting and KTM become emblems of the ‘chapri’ label?
By Shreyas Kulkarni
Jul 16, 2024 05:30 IST 6 Min read
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