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Shreyas Kulkarni

Shreyas Kulkarni is an assistant editor at afaqs!, where he leads coverage of the advertising, marketing, and media industries. He is fascinated by how brands connect with consumers in an evolving media landscape.

Why have PepsiCo’s Sting and KTM become emblems of the ‘chapri’ label?Brands
Why have PepsiCo’s Sting and KTM become emblems of the ‘chapri’ label?
By Shreyas Kulkarni
Jul 16, 2024 05:30 IST 6 Min read
Sholay, RHTDM, Gangs of Wasseypur; can old hits lure advertisers to the theatres? Media
Sholay, RHTDM, Gangs of Wasseypur; can old hits lure advertisers to the theatres?
By Shreyas Kulkarni
Jul 12, 2024 05:10 IST 7 Min read
More ‘brand love’ work is going to indies say tgthr co-founders fresh off a Glass Lion winAdvertising
More ‘brand love’ work is going to indies say tgthr co-founders fresh off a Glass Lion win
By Shreyas Kulkarni
Jul 09, 2024 05:30 IST 7 Min read
Britannia CMO explains rationale behind making Ravi Shastri face of 50-50Advertising
Britannia CMO explains rationale behind making Ravi Shastri face of 50-50
By Shreyas Kulkarni
Jul 08, 2024 05:30 IST 4 Min read
T20WC: Premium brands may feel FOMO, but is indulging in moment marketing in their best interests?Advertising
T20WC: Premium brands may feel FOMO, but is indulging in moment marketing in their best interests?
By Shreyas Kulkarni
Jul 02, 2024 05:20 IST 9 Min read
Oslo downplays its tourist appeal in a new film, and it is brilliantAdvertising
Oslo downplays its tourist appeal in a new film, and it is brilliant
By Shreyas Kulkarni
Jun 28, 2024 05:20 IST 3 Min read
Diljit Dosanjh & Air Jordans, SRK & Diptyque and Dunhill... The curious case of Bollywood’s unintentional endorsersBrands
Diljit Dosanjh & Air Jordans, SRK & Diptyque and Dunhill... The curious case of Bollywood’s unintentional endorsers
By Shreyas Kulkarni
Jun 26, 2024 05:20 IST 9 Min read
Lessons from building Parle Products for 23 years – Krishnarao Buddha’s career in marketingMarketing
Lessons from building Parle Products for 23 years – Krishnarao Buddha’s career in marketing
By Shreyas Kulkarni
Jun 24, 2024 05:30 IST 6 Min read
Ad exec Karunasagar Sridharan creates short film in two weeks using Midjourney for the first timeAdvertising
Ad exec Karunasagar Sridharan creates short film in two weeks using Midjourney for the first time
By Shreyas Kulkarni
Jun 17, 2024 05:10 IST 3 Min read
Soft masculinity from 'fathers raised by daughters' shines in Tanishq’s Father’s Day spotAdvertising
Soft masculinity from 'fathers raised by daughters' shines in Tanishq’s Father’s Day spot
By Shreyas Kulkarni
Jun 15, 2024 18:39 IST 2 Min read
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