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Shreyas Kulkarni

Shreyas Kulkarni is an assistant editor at afaqs!, where he leads coverage of the advertising, marketing, and media industries. He is fascinated by how brands connect with consumers in an evolving media landscape.

Is Zomato a copywriter's new copy chief?Advertising
Is Zomato a copywriter's new copy chief?
By Shreyas Kulkarni
Jan 30, 2023 05:30 IST 5 Min read
A peek into Gunjan Arya’s Only Much LouderMarketing
A peek into Gunjan Arya’s Only Much Louder
By Shreyas Kulkarni
Jan 26, 2023 05:30 IST 8 Min read
Our learning is that when a new product is introduced, OOH plays an important role: Nitin Saini, Mondelez IndiaMarketing
Our learning is that when a new product is introduced, OOH plays an important role: Nitin Saini, Mondelez India
By Shreyas Kulkarni
Jan 19, 2023 05:30 IST 3 Min read
P&G Vicks to play sandman to sleepless Indians with ZzzQuil Natura gummiesMarketing
P&G Vicks to play sandman to sleepless Indians with ZzzQuil Natura gummies
By Shreyas Kulkarni
Jan 18, 2023 05:30 IST 5 Min read
100% of the work from Leo Burnett is designed to move the effectiveness needle: Dheeraj SinhaAdvertising
100% of the work from Leo Burnett is designed to move the effectiveness needle: Dheeraj Sinha
By Shreyas Kulkarni
Jan 12, 2023 05:30 IST 4 Min read
Brands are focusing more on small and regional influencers: Sachin Bhatia, Good Creator CoInfluencer Marketing
Brands are focusing more on small and regional influencers: Sachin Bhatia, Good Creator Co
By Shreyas Kulkarni
Jan 11, 2023 05:20 IST 3 Min read
The BTS of Kurkure’s foray into the light-textured snacks categoryMarketing
The BTS of Kurkure’s foray into the light-textured snacks category
By Shreyas Kulkarni
Jan 06, 2023 05:20 IST 3 Min read
We’re commercial artists, not artists for art’s sake: The Womb co-foundersAdvertising
We’re commercial artists, not artists for art’s sake: The Womb co-founders
By Shreyas Kulkarni
Jan 03, 2023 05:30 IST 5 Min read
Yes to moral values, no to price hikes, and spending more on TV than digital: Parle-G in 2023Advertising
Yes to moral values, no to price hikes, and spending more on TV than digital: Parle-G in 2023
By Shreyas Kulkarni
Jan 02, 2023 05:20 IST 4 Min read
What is buzzing at Schbang? Advertising
What is buzzing at Schbang?
By Shreyas Kulkarni
Dec 26, 2022 05:30 IST 6 Min read
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