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Yash Bhatia

Yash Bhatia, a senior correspondent at afaqs!, brings sharp insights into marketing, advertising, e-commerce, and social media trends. With a knack for dissecting business strategies and uncovering industry buzz, he crafts compelling stories that illuminate the evolving world of brands and consumer behaviour.

Singapore Tourism Board’s Bollywood and food integrations to revive footfall from India Marketing
Singapore Tourism Board’s Bollywood and food integrations to revive footfall from India
By Yash Bhatia
Mar 11, 2024 05:20 IST 5 Min read
Britannia aims to change the perception of croissants with unique pronunciation internship programme Advertising
Britannia aims to change the perception of croissants with unique pronunciation internship programme
By Yash Bhatia
Mar 06, 2024 05:20 IST 6 Min read
India Gate Basmati Rice eyes Rs 200 crore revenue with regional rice revolution Marketing
India Gate Basmati Rice eyes Rs 200 crore revenue with regional rice revolution
By Yash Bhatia
Feb 28, 2024 05:30 IST 6 Min read
Why is Parle-G not in the mix for desi milkshakes and cheesecakes? Marketing
Why is Parle-G not in the mix for desi milkshakes and cheesecakes?
By Yash Bhatia
Feb 12, 2024 05:20 IST 3 Min read
Genius to Goodness: A new generation of messaging for Parle-G Advertising
Genius to Goodness: A new generation of messaging for Parle-G
By Yash Bhatia
Feb 07, 2024 05:30 IST 5 Min read
IKEA has given the furniture category a fillip: Kushal Budhia, chief category officer, Pepperfry Marketing
IKEA has given the furniture category a fillip: Kushal Budhia, chief category officer, Pepperfry
By Yash Bhatia
Jan 25, 2024 05:30 IST 7 Min read
BCCI releases tender for IPL title sponsorship 2024- 2028, prohibits alcohol and tobacco brands from bidding Advertising
As long as fantasy apps promote talent and provide expertise, we’re okay with it: Rajeev Shukla, vice president, BCCI
By Yash Bhatia
Jan 24, 2024 05:20 IST 2 Min read
OPPO’s director of marketing communications decodes ‘Wake Up Sid’ campaign for Reno11 series launch Advertising
OPPO’s director of marketing communications decodes ‘Wake Up Sid’ campaign for Reno11 series launch
By Yash Bhatia
Jan 22, 2024 05:20 IST 7 Min read
Why did OPPO Wake Up Sid? Advertising
Why did OPPO Wake Up Sid?
By Yash Bhatia
Jan 16, 2024 05:30 IST 7 Min read
ET NOW celebrates the spirit of entrepreneurship at the 11th season of Leaders of Tomorrow Awards Companies
ET NOW celebrates the spirit of entrepreneurship at the 11th season of Leaders of Tomorrow Awards
By Yash Bhatia
Jan 13, 2024 16:26 IST 4 Min read
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